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Rugby’s Growth in North America

Following Rugby’s return to the Olympic Games in Rio de Janeiro in 2016 – the sport is experiencing unprecedented growth around the globe – and in particular markets like the United States of America.

2012 London Paralympics - Closing Ceremony

Rugby World Cup 2019 (Japan) continued to break records with 1.84 million tickets sold across the 48 matches, and an estimated worldwide broadcast audience of over 400 million. Japan’s pool decider against Scotland saw a domestic all-time record of 54.8 million viewers in Japan.

#RWC2019 video content generated more than 2.1 billion views. Photo Credit: World Rugby

Meanwhile in the USA – the city of San Francisco hosted the 2018 Rugby Sevens World Cup which saw over 100,000 colorful fans take over Giant’s Stadium from July 20-22, at AT&T Park. Read the full Nielsen Sports Custom Study.

Participation records are now being set each year with Rugby one of the fastest growing team sports in America since 2009.


Networks like CBS Sports Network, NBC, Fox Sports and ESPN are broadcasting increased rugby content including Major League Rugby (MLR), Premiership Rugby, The Rugby Championship, The Six Nations, Super Rugby and the HSBC World Rugby Sevens Series.

The most successful matches in America to date:

62,300 Fans at All Blacks v Ireland – Soldier Field (Chicago) 2016

61,500 Fans at All Blacks v USA Eagles – Soldier Field (Chicago) 2014

In 2018 the Springboks played Wales at RFK Stadium in Washington, D.C., Ireland took on Italy during The Rugby Weekend in Chicago, together with the USA Women v Black Ferns and USA Men v Maori All Blacks.


During November 2016 history was made all week long with the Chicago Cubs winning the World Series for the first time in 108 years – while Ireland beat New Zealand for the first time in 111 years – breaking the rugby attendance record in North America (62,300).

It prompted the above shirt “Nobody beats Ireland 29 times in a row”

– now available at The Rugby Corner store

Such an honor to be the DHL USA Rugby ambassador & guest speaker in Los Angeles for the 2019 Rugby World Cup 🇯🇵 Trophy 🏆 Tour!

The Rugby Corner founder, Dallen Stanford, has appeared as the show host for various highlight packages: The TRC Report, Major League Rugby Colorado’s Raptor Weekly Magazine Show (below) & The RugbyTown 7s.

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